This Tumblr Tuesday we are proud to announce a very special offer to all of our followers from The MIT Press and their latest publication, Helvetica and the New York City Subway System by Paul Shaw. For one month only, if you visit http://mitpress.mit.edu/FYHelvetica or use the promo code FYSHAW at checkout, you will receive a 40% discount on this fantastic book that every typography enthusiast should own.

Shaw describes the slow typographic changeover (supplementing his text with more than 250 images—photographs, sketches, type samples, and documents). He places this signage evolution in the context of the history of the New York City subway system, of 1960s transportation signage, of Unimark International, and of Helvetica itself.

This is a one time offer so please reblog and spread the word while there’s still time! Thank you!

(Source: fuckyeahhelvetica)